Michael J. Manfredo, Editor

This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimize tourism advertising. They also examine behavioral systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.

Table of Contents
Chapter 1: Persuasive Communication Theory in Social Psychology
Chapter 2: A Theory of Behavior Change
Chapter 3: Attitude Accessibility and Its Consequences for Judgment and Behavior
Chapter 4: The Elaboration Likelihood Model of Persuasion: Applications in Recreation and Tourism
Chapter 5: Behavioral Systems Framework for Media-Based Behavior Change Strategies
Chapter 6: Mass Communication Research: Lessons for Persuasive Communication
Chapter 7: Use of Persuasion to Reduce Resource Impacts and Visitor Conflicts
Chapter 8: A Multidisciplinary Model for Managing Vandalism and Depreciative Behavior in Recreation Settings
Chapter 9: Persuasive Communication and the Pricing of Public Leisure Services
Chapter 10: Persuasive Messages and Safety Hazards in Dispersed and Natural Recreation Settings
Chapter 11: Research in Tourism Advertising