Thomas H. Sawyer, Michael Hypes, & Julia Ann Hypes

Designed to meet the standards established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM), this book is intended to provide students in sport management curricula and professional practitioners with their first comprehensive survey coverage of the many traditional and innovative aspects of financial management. The focus of this text is upon the basics of financial management including, but not limited to diversification of revenue, acquisition of revenue resources, financial management, auditing, sponsorships, licensing, franchises, fundraising, and more. With this knowledge, readers will be able to take a proactive role in confronting the fiscal challenges faced by their organizations.