Financing the Sport Enterprise 2nd. Ed.
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Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. The challenges of financing small and large sport organizations are daunting in the uncertain economy sport managers face today. An entrepreneurial approach is absolutely necessary to be a successful sport manager. The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful. Customers, clients and spectators demand quality service at sport venues. The task of all sport managers is to provide an enjoyable sport experience for everyone.
Financing the Sport Enterprise started out as a team project to develop a standard format for information to be covered in an undergraduate sport finance course that would meet all the standards established by the National Association for Sport and Physical Education (NASPE), North American Society for Sport Management (NASSM), and the Council on Sport Management Accreditation (COSMA). After a number of years in developing the course materials, it was obvious that the team should convert the basic work into a sport finance textbook. This book is now in its second edition.
The second edition has 26 chapters divided into six parts. Part I, Foundations of Sport Finance, has two chapters that have been revised and enhanced: Chapter 1, The ABCs of Economics, and Chapter 2, Organizing the Sport Organization. Chapter 3 was added to this section, entitled Business Structures, and it describes the various business structures that are used by organizations to organize themselves legally.
Part II, Financial Accountability and Planning, has three chapters that were revised and enhanced: Chapter 5, Financial Accountability and Analysis; Chapter 6, Financial Planning; and Chapter 7, Purchasing and Inventory Management. Additionally one new chapter was added to this section, Chapter 4, Budgets and Financial Management, which covers in detail the various types of budgets available to the sport manager and describes the steps in developing a solid financial plan.
Part III, Financial Development, has four chapters that have been revised and enhanced: Chapter 8, Understanding the Revenue Streams; Chapter 9, Commercial/Corporate Sponsorships; Chapter 10, Licensing and Branding; and Chapter 11, The Franchise Game.
Part IV, Sales Operations, has four chapters that have been revised and enhanced: Chapter 12, Ticket Sales and Box Office Operations; Chapter 13, Retail and Sales Operations; Chapter 14, Customer Retention: A Key to Financial Stability; and Chapter 15, Outsourcing Services. This section had one new chapter added, Chapter 16, The ABCs of Marketing, which provides a detailed review of marketing principles.
Part V, Fund-Raising, has five chapters that have been revised and enhanced: Chapter 17, Fundamentals of Fund-Raising; Chapter 18, The ABCs of Committees; Chapter 19, Grantsmanship; Chapter 20, Affiliated Fund-Raising Organizations; and Chapter 21, Volunteers: The Soldiers in Fund-Raising.
Part VI, Financial Challenges and Risk Management, originally had two chapters that have been revised and enhanced: Chapter 23, Insurance; and Chapter 24, Risk Management and Taxation. New chapters were added; Chapter 22, Financial Challenges Facing Sport Organizations, and Chapter 25, Technology’s Impact of Recreation and Sport Organizations.
Financing the Sport Enterprise, 2nd ed., is a comprehensive text that is easy to read and easy to incorporate into a sport management classroom.
PowerPoints archive file (27MB) contains 25 Powerpoint presentations - one per chapter.