Introduction to Commercial Recreation and Tourism, 6th ed.

An Entrepreneurial Approach
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Dimensions:7 x 10
Author(s): John C. Crossley
Lynn M. Jamieson
Russell E. Brayley
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The purpose of this sixth edition of Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach remains the same as the first five editions: to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. It is intended that the book offer a blend of conceptual and practical material to achieve a basic understanding of this diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organizations. Future commercial recreation and tourism entrepreneurs will gain a wealth of useful ideas and information from these pages.

About the Author(s)

John C. Crossley

John C. Crossley, Ed.D., is the Coordinator for the new program in Recreation and Leisure Services Administration at the Panama City campus of Florida State University. Dr. Crossley has experience in commercial recreation and tourism, both as a practitioner and educator. Through his published books, journal articles, professional papers, and technical reports, he is recognized as a leader in the commercial recreation field.

Lynn M. Jamieson

Lynn M. Jamieson, Re.D., is full professor and former chair of the Department of Recreation, Park, and Tourism Studies at Indiana University. Dr. Jamieson has experience in the public and private sectors, both as a practitioner and educator. She has been involved in recreation business development, consulting, full service recreation programming, feasibility studies and needs assessment, and has developed numerous research studies regarding segments of the leisure industry. Dr. Jamieson is President of Visions, a recreation and tourism planning firm.

Russell E. Brayley

Russell E. Brayley, Ph.D., is a professor and Director of the Division of Sport, Recreation, and Tourism at George Mason University.  His professional experience includes community recreation as a city recreation director and a senior community recreation consultant for the Government of Alberta, Canada.  He served for many years as a board member and president of the Resort and Commercial Recreation Association.  Dr. Brayley is an internationally recognized scholar and researcher, and he has held teaching, research, and administrative positions at the University of Manitoba, Indiana University, and George Mason University.