Leisure Business Strategies
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Leisure Business Strategies takes into account social and behavioral science research that has been developed since 1970 and asks, “How does this research guide and direct the beginning and operation of a LB (leisure business)?” It is different from conventional texts that address the sequential functions of forming and operating such a business and discusses concepts such as business plans, formation, financing, accounting, personnel, and resources. Decades of study have yielded a wealth of insight into how leisure experiences can be raised to a level that will attract and retain clients.
Chapter 1 - Leisure Is Different
Chapter 2 - Thinking About It
Chapter 3 - Investment Strategies for Tough Times
Chapter 4 - Target Markets
Chapter 5 - A Time and Place
Chapter 6 - Making Leisure Decisions
Chapter 7 - What Doesn’t Change
Chapter 8 - The Big Picture
Chapter 9 - The Little Picture
Chapter 10 - Servicing the Experience
Chapter 11 - Beating the Odds
Chapter 12 - Looking Ahead