Melvin Lewis

Melvin Lewis is an assistant professor in the Sports Business Management Graduate Program and fellow of the Alabama Program in Sports Communication at The University of Alabama.

He is a member of the North American Society for Sport Management. Lewis earned all three of his higher education degrees from The University of Alabama.

He received a doctor of philosophy in 2003, master of arts in 1996, and a bachelor of science in 1994.

Additionally, Lewis was presented the “Penny" Allen service award for faculty in 2016 at The University of Alabama.

He has more than 15 years of experience delivering industry essential sports medicine supplies and capital equipment to the sport industry.

Lewis was the national sales director for Medco Sports Medicine before departing to academia.

Lewis received certificates of training for Carew International Essentials of Branch Management Leadership in 2011, Carew International Dimensions of Professional Selling Facilitator Training in 2010, and The Counselor Salesperson in 2005.

He was an assistant athletic trainer for the Buffalo Bills professional football organization for 4 years.

Prior to joining the Buffalo Bills full time in 1996, Lewis was an intern for the Buffalo Bills in 1995 and the Los Angeles Raiders professional football organization in 1994.

Lewis earned the Southern Region Fellowship for Doctoral Scholars in 2000 and the Professional Football Athletic Trainer’s Ethnic Minority Scholarship in 1994.

Lewis has published several scholarly articles, book chapters, and presentations. His current research focuses on sport-consumer behavior and technology in sports.