Financing the Sport Enterprise, 2nd ed. - Print

ISBN/ISSN
978-1-57167-785-3
Edition
2nd
     
Category
Availability
In Stock

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Pages: 329

Dimensions: 10 × 7 × 1 in

Binding Type: Paperback


Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. An entrepreneurial approach is absolutely necessary to be a successful sport manager. The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful.

Financing the Sport Enterprise (2nd ed.) is an exceptional text for the sport management curriculum. The students are introduced to the basic concepts of economics, financial planning and management, sales, fund-raising, and financial risk management. The focus on the financial aspects of sport makes this book the perfect fit for the sport management curriculum. The practical approach and sport-specific examples make the book a good text for the sport management major.

The authors have done a great job bringing together a comprehensive text that is easy to read and easy to incorporate into a sport management classroom.