Financing the Sport Enterprise 2nd. Ed.

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Dimensions:7 x 10
Author(s): Thomas H. Sawyer
Michael Hypes
Julia Ann Hypes
Tonya L. Sawyer

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Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. The challenges of financing small and large sport organizations are daunting in the uncertain economy sport managers face today. An entrepreneurial approach is absolutely necessary to be a successful sport manager.  The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful.  Customers, clients and spectators demand quality service at sport venues. The task of all sport managers is to provide an enjoyable sport experience for everyone.

Financing the Sport Enterprise  started out as a team project to develop a standard format for information to be covered in an undergraduate sport finance course that would meet all the standards established by the National Association for Sport and Physical Education (NASPE), North American Society for Sport Management (NASSM), and the Council on Sport Management Accreditation (COSMA). After a number of years in developing the course materials, it was obvious that the team should convert the basic work into a sport finance textbook. This book is now in its second edition. 

The second edition has 26 chapters divided into six parts. Part I,  Foundations of Sport Finance, has two chapters that have been revised and enhanced: Chapter 1, The ABCs of Economics, and Chapter 2, Organizing the Sport Organization. Chapter 3 was added to this section, entitled Business Structures, and it describes the various business structures that are used by organizations to organize themselves legally.

Part II, Financial Accountability and Planning, has three chapters that were revised and enhanced: Chapter 5, Financial Accountability and Analysis; Chapter 6, Financial Planning; and Chapter 7, Purchasing and Inventory Management. Additionally one new chapter was added to this section, Chapter 4, Budgets and Financial Management, which covers in detail the various types of budgets available to the sport manager and describes the steps in developing a solid financial plan.

Part III, Financial Development, has four chapters that have been revised and enhanced: Chapter 8, Understanding the Revenue Streams; Chapter 9, Commercial/Corporate Sponsorships; Chapter 10, Licensing and Branding;  and Chapter 11, The Franchise Game.

Part IV, Sales Operations,  has four chapters that have been revised and enhanced: Chapter 12, Ticket Sales and Box Office Operations; Chapter 13, Retail and Sales Operations; Chapter 14, Customer Retention: A Key to Financial Stability; and Chapter 15, Outsourcing Services. This section had one new chapter added, Chapter 16, The ABCs of Marketing, which provides a detailed review of marketing principles.

Part V, Fund-Raising, has five chapters that have been revised and enhanced: Chapter 17,  Fundamentals of Fund-Raising; Chapter 18, The ABCs of Committees; Chapter 19, Grantsmanship; Chapter 20, Affiliated Fund-Raising Organizations; and Chapter 21, Volunteers: The Soldiers in Fund-Raising.

Part VI,  Financial Challenges and Risk Management,  originally had two chapters that have been revised and enhanced: Chapter 23, Insurance; and Chapter 24, Risk Management and Taxation. New chapters were added; Chapter 22, Financial Challenges Facing Sport Organizations, and Chapter 25, Technology’s Impact of Recreation and Sport Organizations.

Financing the Sport Enterprise, 2nd ed., is a comprehensive text that is easy to read and easy to incorporate into a sport management classroom.



PowerPoints archive file (27MB) contains 25 Powerpoint presentations - one per chapter.

About the Author(s)

Thomas H. Sawyer

NAS Fellow; AAHPERD Honor Fellow
Professor Emeritus of Kinesiology, Recreation, and Sport
Indiana State University

Dr. Sawyer is a 45-year veteran of higher education. He began as an instructor of health and physical education, has been a director of recreational sports, department head, department chair, associate athletic director, director of articulation and transfer, director of a college prison education program, executive director of regional education centers, and an interim dean of continuing education and is ending his career, by choice, as a full professor teaching sport management theory to undergraduate and graduate students.

He has written over 193 peer-reviewed articles for notable professional journals, made over 250 state, regional, national, and international presentations, and written 10 professional books and over 32 chapters in other publications. Further, he has served as a state AHPERD president (Indiana), district vice president (Midwest), association president (AAALF), chaired numerous district and national committees, editor of the Indiana AHPERD journal and newsletter, chaired the JOPERD Editorial and Policy Boards, and is a member of the AAHPERD BOG. He has been an AAHPERD member since 1964 (47 years).

Dr. Sawyer has also been active in the community, serving as a volunteer for the American Red Cross in four communities in four different states since 1964. He has been a first aid, CPR, and water safety instructor (over 30 years), a chapter board member (off and on for 30 years, chapter chairperson (off and on for eight years), chair of a state consortium (three years), chair of numerous regional committees, and currently serves as chair of the Great Lakes Region, Service Area 5, Resource Council.

Finally, Dr. Sawyer has received numerous awards for his leadership and service to the American Red Cross, YMCA, a regional alcohol and drug consortium, Council on Facilities and Equipment, Indiana AHPERD, American Association for Active Lifestyles and Fitness, American Alliance for Health, Physical Education, Recreation, and Dance, and Indiana State University. Further, he has received Caleb Mills Outstanding Teaching Award, Faculty Distinguished Service Award, and Distinguished Research and Service Award from Indiana State University and the Howard Richardson’s Outstanding Teacher/Scholar Award from the School of Health and Human Performance at Indiana State University.

Michael Hypes

Associate Professor of Sport Management
Morehead State University

Dr. Hypes is an associate professor of sport management in the School of Business Administration in the College of Business and Public Affairs at Morehead State University in Morehead, Kentucky, where he teaches graduate and undergraduate courses.

He has served as chair for the Council for Facilities and Equipment, vice-president for the Indiana Center for Sport Education, Inc., assistant editor of the Indiana AHPERD Journal, assistant editor of the Journal of Legal Aspects of Sport, director of higher education for Indiana AHPERD, chair of the JOPERD Editorial Board, chair of the AAPAR Publications Committee, management division representative for AAPAR, cabinet member for AAPAR, and various other leadership positions in professional organizations.

He has completed numerous presentations and articles for publication at the state, national, and international levels. Dr. Hypes received his bachelor of science and master of arts degrees in physical education from Appalachian State University and a doctor of arts from Middle Tennessee State University.

Julia Ann Hypes

Associate Professor of Sport Management
Morehead State University

Dr. Hypes is an associate professor in the School of Business Administration in the College of Business and Public Affairs at Morehead State University in Morehead, Kentucky, where she teaches undergraduate and graduate courses in sport management.

Dr. Hypes has held positions as a sports information director and an administrative assistant for athletic facilities, game operations, and budgeting. She serves as the coordinator for the undergraduate internships and as the sport management assessment coordinator.  She has presented at the state, regional, national and international levels.

She earned a bachelor of science in mass communications from Middle Tennessee State University, a master of sport science from the U.S. Sports Academy, and a Ph.D. in curriculum and instruction from Indiana State University.  Dr. Hypes also served as president of the American Association for Physical Activity and Recreation (AAPAR) for 2010-2012.

Tonya L. Sawyer

Compliance Coordinator
Indiana State University

Dr. Sawyer received her bachelor of science degree (2003) in elementary education from Saint Mary-of-the Woods College, a master of science in recreation and sport management (2009) with a concentration in sport management, and a Ph.D. in curriculum and instruction with an emphasis in sport management from Indiana State University.

She currently works in the Department of Intercollegiate Athletics as the NCAA Compliance Coordinator. Dr. Sawyer has serves as an adjunct faculty member in the Department of Kinesiology, Recreation, and Sport, as well as Athletic Academics. Dr. Sawyer has given over 10 presentations at professional conferences and authored 18 articles found in professional journals concentrating on sport management.

She is an active community member, volunteering with the local American Red Cross and United Way. Further, she was awarded the Young Professional Award by the Indiana Alliance for Health, Physical Education, Recreation, and Dance. 

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