Financing the Sport Enterprise, 2nd ed. - eBook License - 1 License, eBook License
Category Sport Management
Pages: 329 Dimensions: 10 × 7 × 1 in Binding Type: Digital
Sport is big business! As the world of sport continues to grow, there is a great need for the sport manager to have a working knowledge of business practices and financial management. The sport manager must assume a proactive role in dealing with the financial aspects of their organizations. An entrepreneurial approach is absolutely necessary to be a successful sport manager. The development and financing of new programs, facilities, and revenue streams is essential for the organization to be successful.
Financing the Sport Enterprise (2nd ed.) is an exceptional text for the sport management curriculum. The students are introduced to the basic concepts of economics, financial planning and management, sales, fund-raising, and financial risk management. The focus on the financial aspects of sport makes this book the perfect fit for the sport management curriculum. The practical approach and sport-specific examples make the book a good text for the sport management major.
The authors have done a great job bringing together a comprehensive text that is easy to read and easy to incorporate into a sport management classroom.