Improving Leisure Services Through Marketing Action - Print

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Pages: 276

Dimensions: 10 × 7 × 1 in

Binding Type: Paperback

Segmentation, analysis, communication, and marketing mix are just a few of the principles discussed in this introductory marketing text.

The author guides the reader through the entire marketing process, focusing on two main points.

First, marketing is largely a circular process that begins and ends with the client.

Second, marketing comprises many stages or steps.

However, for marketers to be successful in this process, they must be able to recognize this sequential process.

Improving Leisure Services Through Marketing Action provides the basic tools and a sound foundation for readers to implement an effective marketing plan to meet their customers' needs and demands.