Introduction to Commercial Recreation and Tourism, 7th ed. - eText
An Entrepreneurial Approach
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The sixth edition of Introduction to Commercial Recreation and Tourism introduces the scope, characteristics, management aspects, and trends of the commercial recreation and tourism industry. The book offers a blend of conceptual and practical material of the commercial recreation and tourism industry.
The content of the book ranges from an introduction to the overall commercial recreation and tourism industry; the initiation and management of the commercial recreation and tourism enterprise; and the status, operations, trends, and opportunities in specific types of industries.
The authors have taught at the higher education level and worked in the hospitality industry and resort recreation field. They have also served professional organizations such as the Resort and Commercial Recreation Association and the National Recreation and Park Association.
This book would be useful for an introductory course in commercial recreation and tourism. It could also function as an introduction to the overall industry for majors in travel/tourism or hotel management. The text may also be of value to investors and practitioners in specific industries who seek an overview of the entire commercial recreation and tourism industry.
PART 1: AN ENTREPRENEURIAL APPROACH
Chapter 1: What Is Commercial Recreation and Tourism?
Chapter 2: The Entrepreneur
Chapter 3: The Nature of Commercial Recreation and Tourism
PART 2: INITIATING AND MANAGING COMMERCIAL RECREATION AND TOURISM
Chapter 4: Starting the Commercial Recreation and Tourism Enterprise
Chapter 5: Financial Management
Chapter 6: Marketing in Commercial Recreation and Tourism
Chapter 7: Operations Management
Chapter 8: Commercial Recreation and Tourism Programming
PART 3: INDUSTRY PROFILES
Chapter 9: The Travel Industry
Chapter 10: The Hospitality Industry
Chapter 11: Local Commercial Recreation