Introduction to Community Tourism [ebook]

A North American Perspective
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ISBN/ISSN:978-1-57167-723-5
Copyright:2017
Pages:252
Dimensions:10 x 7
Format: This is the EBOOK format of this title Ebook
Author(s): Samuel V. Lankford
Oksana Grybovych
Jill Lankford



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About

Description: 

An Introduction to Community Tourism: A North American Perspective is intended to assist individuals and communities to consider the nature of tourism in a community context and its relationship to quality of life for the resident population in that community within the United States and Canada.

Successful community-based tourism is characterized by resident acceptance of the industry through employment, support, and involvement.

Furthermore, successful community tourism involves numerous collaborative partnerships; specifically resident groups, parks and recreation departments, chambers of commerce and visitors’ bureaus; and other civic organizations. 

Importantly, this text addresses the organization of tourism within communities that lie outside of the mass tourism markets.

There is a focus on main streets, architectural character, destination attributes, and the inventory and management of those attributes.

Specific attention is given to sustainability of the community and industry, to include planning, development, and marketing.

An Introduction to Community Tourism: A North American Perspective examines the dynamics between social or economic development and the quality of life for residents in those special places blessed with natural, historic, and cultural resources.

This book is a resource for students and professionals.

From a teaching point of view, the book provides a structure for teaching tourism in a way that will enable students to understand and appreciate this complex industry.

For professionals, the book provides information to help educate boards, commissions, and resident populations on the industry.

Communities often seek ways to develop tourism for economic reasons.

Therefore, this book will help these community leaders to better understand the conditions necessary for a successful community-based tourism industry.

Embedded throughout the book are examples from different-sized communities to illustrate professional practice.

Also included are learning objectives, myriad examples of tourism in communities, and useful online resources for the reader.

Table of Contents: 

Acknowledgments
About the Authors
Preface

Chapter 1: Characteristics of Community-Based Tourism
Chapter Objectives
Introduction
Community-Based Tourism
Obstacles to Tourism Development
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 2: Organization of Community-Based Tourism
Chapter Objectives
Introduction
International Organizations
National Organizations
State, Province, and Regional Organizations and Associations
Community-Based Tourism Organizations
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 3: Attractions, Amenities in Community-Based Tourism
Chapter Objectives
Introduction
Attractions and Amenities
Attraction Management
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 4: Travel Motivation and Understanding Thematic Tourism
Chapter Objectives
Introduction
Understanding Thematic Tourism
Travel Motivation Theories
Practical Application: Travel Motivation Research
Case in Point
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 5: Marketing the Community
Chapter Objectives
Introduction
Planning for Tourism: SWOT Analysis
Destination Marketing, Place Branding, and Positioning
Marketing Tourism Experiences
Market Segmentation
Marketing Mix
Destination Marketing: Challenges and Opportunities
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 6: Business Concepts/Entrepreneurship
Chapter Objectives
Introduction
Small Businesses in Tourism
Entrepreneurship in Tourism
Entrepreneurship and Innovation
Entrepreneurship Policy Framework
Gaining and Maintaining Competitive Advantages in Tourism
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 7: Community Issues, Concerns, and Planning
Chapter Objectives
Introduction
Impacts of Tourism
Plans and the Planning Process
Summary
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 8: Main Street
Chapter Objectives
Introduction
Main Street Programs
Main Street Design
Working Together
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 9: Community Special Events
Chapter Objectives
Introduction
Purpose of Special Events
Typologies of Special Events
Factors of Success and Management for Community Special Events
Managing and Planning Successful Events
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 10: Economic Impacts of Community-Based Tourism
Chapter Objectives
Introduction
Direct, Indirect, and Induced Economic Impacts
Multipliers
Economic Impact Analysis: Main Approaches and Common Mistakes
Economic Impact Modeling
Practical Implications
Case Studies: Economic Impacts of Wine and Food Tourists in Rural Northeast Iowa
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 11: Futures of Community-Based Tourism
Chapter Objectives
Introduction
Trends in Travel and Tourism
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review and Case Problems
References

Chapter 12: Careers in Community-Based Tourism
Chapter Objectives
Introduction
Tourism Training and Education
Tourism Careers
Summary
Key Concepts
Useful Internet Sites, Exercises, and Resources
Questions for Review
References

Index

 

About the Author(s)

Samuel V. Lankford

Samuel V. Lankford is professor and chair, Department of Recreation Administration at Fresno State.

Formerly he served as a professor, graduate coordinator, and doctoral intensive study area coordinator, and director of the Sustainable Tourism and the Environment Program at the University of Northern Iowa.

He taught at the University of Hawaii in the School of Travel Industry Management, and was also the Coordinator of the Recreation and Leisure Science degree program from 1990-2001.

He has conducted training workshops in the U.S., Canada, The Netherlands, Japan, and Vietnam.

He has a PhD with a focus in community tourism planning and development, and a master of Urban and Regional Planning degree from the University of Oregon.

He holds a master of arts in recreation and park planning and a BA in geography from CSU-Chico.

Dr. Lankford has been a practicing planner in both staff and consulting roles in California, Oregon, Washington, Iowa, Hawaii, and Canada.

He has conducted planning projects, needs assessments, community impact studies, carrying capacity studies, and market research in those states and other countries.

He specializes in tourism and recreation development. His research in tourism resulted in the development of a scale titled "Tourism Impact Attitude Scale" (TIAS), which has been used extensively internationally, and was the basis for later research on that topic.

Oksana Grybovych

Oksana Grybovych is an associate professor in the Division of Leisure, Youth and Human Services at the University of Northern Iowa.

She holds an EdD in Leisure Services from the University of Northern Iowa (USA), MSc in Leisure and Environments from the University of Wageningen (the Netherlands), and a BA in Economics/ Management from the Institute of Economics and Law (Ukraine).

Her research interests include civic and community engagement, participatory community tourism planning, economic impacts of tourism, tourism marketing, and sustainable development.

Jill Lankford

Jill K. Lankford has worked with communities in their planning and design efforts with a particular focus on community character and development.

Jill’s work with planning and design with small towns has resulted in recognition by the American Planning Association–Oregon Chapter for citizen involvement and economic development.

She has provided tourism development training in North America, Bolivia, and Vietnam.

She has degrees in landscape architecture (BLA and MLA) from the University of Oregon.

She was the coordinator of the Sustainable Tourism and Environment Program at the University of Hawaii and the University of Northern Iowa, where she completed community development projects with students for community and regional agencies and organizations.

Jill continues her work in Fresno focusing on community-level park and recreation planning and water-wise design.