Leisure Business Strategies

What They Don't Teach in Business School
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Dimensions:6 x 9
Format: This is the PRINT format of this title Paperback
Author(s): John R. Kelly

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Leisure Business Strategies takes into account social and behavioral science research that has been developed since 1970 and asks, “How does this research guide and direct the beginning and operation of a LB (leisure business)?”

It is different from conventional texts that address the sequential functions of forming and operating such a business and discusses concepts such as business plans, formation, financing, accounting, personnel, and resources.

Decades of study have yielded a wealth of insight into how leisure experiences can be raised to a level that will attract and retain clients.

Author Note: 

In 1985, I published the first book to introduce the barely recognized field of Recreation Business (John Wiley).

Since that time, the field has developed so that there are now a few “how-to” texts as well as academic programs specializing in recreation and sports management.

Further, there is full acceptance by the business sector that leisure inclusively defined is a major sector of the global and national economies, ranking second or third depending on what is included. The major business periodicals and news sections run countless case studies and analyses of leisure-based enterprises and markets.

Significant research organizations have leisure-oriented departments to do proprietary studies of markets and trends. Countless consulting operations, often with self-authenticated claims of expertise, seek contracts with hopeful and/or unwary entrepreneurs.

What is largely absent is a systematic and grounded analysis of leisure-based business strategies based on the range of social and behavioral research, developed largely since 1970, on the meanings, motivations, satisfactions, social contexts, and environments of leisure engagement.

The starting point of Leisure Business Strategies is that “leisure is different!” The book and this website address just how a leisure business is different and what that implies for the formation and operation of such a business.

Table of Contents: 

Chapter 1 - Leisure Is Different
Chapter 2 - Thinking About It
Chapter 3 - Investment Strategies for Tough Times
Chapter 4 - Target Markets
Chapter 5 - A Time and Place
Chapter 6 - Making Leisure Decisions
Chapter 7 - What Doesn’t Change
Chapter 8 - The Big Picture
Chapter 9 - The Little Picture
Chapter 10 - Servicing the Experience
Chapter 11 - Beating the Odds
Chapter 12 - Looking Ahead

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Please see http://www.leisurebusinessstrategies.com for articles and discussions related to the topics covered in this book.

About the Author(s)

John R. Kelly

John R. (Jack) Kelly is professor emeritus at the University of Illinois at Urbana-Champaign.

He was a professor in Leisure Studies and the Institute for Human Development and director of the Gerontology and Aging Studies program.

He has authored 11 books, many of which have been translated and published in both Chinas, Japan, and Korea.

He has also published 50 chapters, eight encyclopedia articles, 11 technical reports for federal agencies and corporations, and over 60 research articles.

Kelly has received the Roosevelt Research Award, the National Literary Award, and Distinguished Colleague Award from the National Recreation and Parks Association.

At the University of Illinois, he received two awards for research excellence and was Nash Scholar of the American Association of Leisure and Recreation.

He was also the founding Chair of the Research Commission of World Leisure.