The Principles of Sport Marketing

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Dimensions:7 x 10
Format: This is the PRINT format of this title Paperback
Editor(s): Gary Bernstein

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The Principles of Sport Marketing, edited by Gary Bernstein with significant contributions from a lineup of sport researchers, practitioners, and instructors delivers a current, vibrant, and exciting in-depth look at sport marking principles and trends today. Created from the insights of sports experts, this comprehensive text explores as many as six or more fresh concepts and topics surrounding sports marketing with reader-friendly examples specifically drawn from the world of sports. The authors connect sport industry-specific content with current issues and trends and provide readers with a balance between theory and practice. Sport marketing is ever changing and growing, and the new text, The Principles of Sport Marketing, truly captures these transformations in the sports world today.

About the Editor(s)

Gary Bernstein

Gary Bernstein has been recognized for highly meritorious achievement both in teaching sport administration and advising previously at Old Dominion University in Norfolk, Virginia, and currently at the University of Louisville in Louisville, Kentucky.

In addition, Mr. Bernstein is deeply involved in the areas of community engagement, alumni relations, and fund-raising for U of L’s College of Education and Human Development.

He brings decades of practical sport administration and leadership experiences to his students.

As a highly accomplished entrepreneurial leader, Gary Bernstein has earned an impressive reputation for organizational leadership, fund-raising and executive management.

His current activities also include his role as president of Bernstein Group & Associates, LLC, assisting and advancing the mission of nonprofit agencies nationwide.

Gary’s many skills encompass sports marketing, strategic planning, board and donor development, capital campaign fund-raising, as well as event and facility management.

Mr. Bernstein received a bachelor of science degree in health, physical education and recreation from Slippery Rock University in Slippery Rock, Pennsylvania, and a master of science degree in sport administration from the University of North Texas in Denton, Texas.

The Principles of Sports Marketing is Gary Bernstein’s first textbook.